{"product_id":"logos-that-last-how-to-create-iconic-visual-branding","title":"Logos that Last: How to Create Iconic Visual Branding","description":"\u003cp\u003eA practical, visual guide to building logos with weight, clarity and staying power.\u003c\/p\u003e\n\u003cp\u003eIn Logos That Last, award-winning designer Allan Peters opens up his working process, showing how strong marks are developed from rough ideas into polished visual identities. Rather than treating logo design as decoration, the book looks at branding as a system: concept, form, client relationship, refinement, application and long-term use.\u003c\/p\u003e\n\u003cp\u003eAcross detailed case studies, sketches, finished marks and brand extensions, Peters explores how to turn a good idea into something sharper, simpler and more memorable. The book covers visual problem-solving, creative discipline, consistency, rebranding, icons, patterns and how a logo can grow into a wider identity without losing its core.\u003c\/p\u003e\n\u003cp\u003eClean, direct and highly visual, this is a useful shelf piece for graphic designers, brand builders, students, illustrators, creative studios and anyone interested in why certain marks stay with us.\u003c\/p\u003e\n\u003cp\u003eA strong addition to any design library — especially for those drawn to logos, identity systems and the quiet craft behind visual branding that lasts.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003ePublisher: Rockport Publishers\u003cbr\u003eAuthor: Allan Peters\u003cbr\u003eFormat: Hardcover\u003cbr\u003ePages: 208\u003cbr\u003eDimensions: 21.6 × 25.4 cm\u003cbr\u003eWeight: approx. 952 g\u003cbr\u003eLanguage: English\u003cbr\u003ePublication date: November 2023\u003cbr\u003eISBN: 978-0-7603-8317-9\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":58261658403200,"sku":null,"price":28.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0053\/2597\/9719\/files\/Logosthatlast_1.png?v=1781391525","url":"https:\/\/thezinestand.com\/products\/logos-that-last-how-to-create-iconic-visual-branding","provider":"The Zine Stand","version":"1.0","type":"link"}